It's official. Text message advertising is extremely hot right now, and it is so effective it has business owners raving. However, like any good marketing strategy, there are ways to do it right to get your maximum ROI. Even after you partner with a company to do the grunt work of your campaigns, it still falls to you and your staff to make sure people know about your text message advertising campaigns. That said, here are some surefire methods for getting leads with text message advertising and building your subscriber list … quickly.
1 — Think of the vendors that serve your business. I'm sure there's at least one of them who have a list that use, whether for text, email or direct mail. Ask them if they will send a message to their list promoting your new text message advertising campaign. You'll be doing their customers a favor by giving them great deals at your business, and you'll be making that vendor look good when you deliver great service to those that sign up from their list.
2 — Take advantage of every piece of real estate in your existing business location. Put signs on the walls and counters. Use QR codes so people can opt in from your business cards and marketing materials. Advertise your offers on your register receipts or hand out flyers when people check out. Even better, give them a special offer if they opt in right then. If you have a restaurant, put table tents on the tables, and put your offer on your menus and place mats. Have your customers, salespeople and servers mention it to every customer. Think of any place that people look when they are in your business.
3 — Make sure your offer is on all your advertising, whether it's print, radio or television. For print advertising and marketing materials, a QR code is a great way to advertise your offer. If you already have a surplus of print materials, have a little sticker printed that you can place on everything until the next printing to save a few dollars. Also remember to advertise your offer on any signs for your business.
4 — Let your customers work for you. Send out offers that are only redeemable when a customer brings in a friend, or when you send out your text message advertising, make sure you remind those on your list to forward the offer to a friend. If it's a good one, they'll.
5 — Get creative. Hold contests with a Text to Win feature. Try out mobile polls to see what people think or what they'd like to see in your business.