When drafting a Request For Proposal, or RFP, you probably have an idea in mind of what sort of advertising media agencies you would like to attract to handle your online marketing scheme. The trick is conveying the right message through your proposal, in order to draw the right marketing firm to you. This can be easier said than done, as it is quite difficult to describe, in words, what it is you need to make your business grow and what it is you are searching for in an advertising firm to make that growth happen. Fortunately, there are some basic tips out there regarding the written RFP. Take a look at the following to help you begin:
1. Be organized.
With an RFP, you don’t want there to be any confusion as to what exactly you are requesting. The best method for avoiding ambiguity and incoherence is to have an outline, much like you would for a school paper, before you begin your document. The paper should have a logical flow with one topic leading into the other. For example, you should begin with a tagline of who you are and what you are looking for. Follow your tagline with a very brief introduction of your company, and then list two or three paragraphs of what you are requesting from potential advertising media agencies. You want your reader to follow the ideas clearly, and you can accomplish this with a well-organized RFP.
2. Be honest.
The relationship between a marketing firm and a client hinges upon both parties showing remarkable candor and trust. It is a fact of life in the advertising world that businesses are always in different stages of growth, and they will require different advertising mediums to accomplish growth. Not every marketing company is going to be a good fit for your business. Be sincere in who you are and what it is you need. Give a succinct introduction about your company. You can, and should, always put your company in the best light possible, but maintain the integrity of your business, as it is your best bet for finding the right match for you.
3. Be brief.
In the past, proposals have been very long, drawn-out, and even rambling in nature. Don’t make this mistake! Nothing will bore a potential candidate more than a paper that lacks a cohesive message. Keep your intro short and your requests to the point. And if you are unsure what it is you need, then say so. Focus on the goals for your business instead.
4. Be goal-oriented.
Speaking of goals, state them, even just as challenges for the advertising media agencies to see! Try to be specific when you can. Make a note if you want to reach a certain audience. Or if you do not know what the ideal audience for your service or product is, then make it a goal for the ad agency to find and define your best customer. Make it a challenge and see who will rise to the occasion!
5. Be creative.
Finally, don’t be afraid to request some hard-to-reach goals. Be creative and open-minded when drafting your proposal. If you don’t ask for it, your business may never realize its full potential!