‘How can I advertise my holiday home successfully?’
In order to advertise a holiday home rental successfully on the internet you need to find a website which will work hard to promote your property. Many holiday-home owners, who have a property they don’t use for part of the time, want to know how to advertise their holiday property in order to generate income and cover their costs. As the economic recession continues, holidaymakers are finding that they have less money in their holiday budget and are looking for ways to cut holiday costs. These are the very same people who want a holiday home rental and you need to advertise your holiday property so they will see it and book direct with you.
What should I look for when choosing a site to advertise my holiday home?
Find a site that charges a flat yearly fee to advertise your property and doesn’t charge commission when you let your property.
Help in producing your advertisement
If you are new to internet advertising does the site help you to produce an advertisement for your holiday home rental? Some people find it quite daunting to produce suitable text to ‘sell’ the property to potential renters. You also need to have as many photographs as possible of your fantastic property and to help exude the charm of the local town, beautiful surrounding area etc. as many people when faced with a choice of similar properties to rent will choose the one that looks the best. With this in mind check how many photographs you will be allowed on your advertisement – about 20 is a good average number. Be careful some sites offer you 4 then charge extra for the others.
Make sure the site you choose has a good ‘Google’ ranking
We have all used the search engine ‘Google’ when we want to look something up or to find a website on a particular topic. When you get the results of your search most people just look at the first page – “fact” – so it is important that the site you pick has a good ‘Google’ ranking. This means that if someone typed in a search term like ‘Holiday in Spain villa’, ‘Google’ would look for websites which it considered to be useful and reliable to provide information on that search term. If the website you choose to advertise your holiday home has a good ‘Google’ ranking then the site is more likely to appear on the first page of results and more people will visit the site and see your holiday home rental!
Does the website ‘search engine optimize’ your advertisement for your holiday property rental?
Try and find a website to advertise your holiday home rentals which will ‘search engine optimize’ your individual advertisement, rather than just the whole website. This means that it will make sure that there are some key phrases in your advertisement. These should be strategically placed to meet ‘Google search algorithms’ which in turn means holidaymakers will arrive at your holiday home advertisement direct without seeing any of your competitors on the rest of the website and possibly book straight away.
Make use of ‘social networking sites’
You may be new to the concept of social networking on the internet but this is a very good way of getting your property ‘out there’. Sites such as ‘Facebook’ and ‘Twitter’ can be very useful if you want to advertise holiday home rentals. Links that you can put on these sites can lead directly to your advertisement. One website in particular which advertises holiday property rentals from the owners direct will actually set up property accounts with ‘Facebook’ and ‘Twitter’ and will explain how it works by sending you a ‘step by step how to market your property direct to the holiday making public’. This is so helpful if you are a bit of a ‘Technophobe’!
There are some good holiday property rental websites out there but only one we know of that provides this type of support. However it is worth comparing what different websites offer for the money so you get the most cost-effective deal in these cash-strapped times!