What is a back link? Explaining it in simple terms, they are those hyper links which are found in a web site other than your own site. These links are clickable and when clicked they will take the user back to your web portal. It is important to drive traffic to your site and improve conversion rate too. SEO expert will help you create these for you.
Achieving free back links is quite simple, see the checklist to have them:
Make use of link building techniques: You can approach the third party sites and get links from their site forwarding back to your web portal. Link exchanges can also be done to get these clickable free hyperlinks.
Article submission: Directories of article submission provides a resource box which is used to promote your products and services. You can have your Leeds company's portal mentioned along with some competitive anchor texts. When a reader skims through your informative article he will then click on the resource box anchor text which will take him back to your main portal. You can have your home page or inner pages linked this way.
Blog submission: Similarly, blogs can also be submitted for free. These will allow you to have your url and key words which drives in traffic back to your portal. Make sure your blog is highly informative and unique.
Hub Pages: Post quality content in your hub pages and score more than 75 points. This will provide you 'do follow' links which are of high quality.
Press releases: These must be updated on a regular basis. You must post news and unique content in press release sites which will further provide you quality back links. Read more on this, in my next article on advanced way to create backlinks.