One method many online marketers use to develop web popularity and gain inbound links to their website and squeeze pages is through article marketing. The main thing to take advantage of is on each of the articles place one or two self-serving links to your squeeze page and website.
The links that you will have upon the articles should be one that goes to an opt in page or as commonly referred to as a squeeze page. A squeeze page is a single standalone webpage that has one primary purpose — collect the name and e-mail address of a subscriber. Why will they give you their information? You need to be providing some form of valuable content to them in the form of a specific informational product like an e-book, special report or software package which is an irresistible offer in the eyes of a subscriber.
If you have a website, you will want to add your opt in box on every single webpage and make sure that it is above the fold. What is the “fold”, is the bottom portion of the computer screen when the top of the webpage is at the top of the screen. This is like the fold in a magazine or newspaper which is the middle. So as long as your opt in box is above the fold, your website visitors will see it without scrolling down and you will stand a better chance of having them enter their information because they will see your Web form. As long as you are providing valuable information to them in exchange for their personal information you stand a great chance of your subscribers linking to your site which will provide you more link popularity through greater amounts of inbound links.
One practice you can easily implement is by using all of the articles you are submitting to the top article directories and also use them as website content. Users want to change the article a little better or enough that the top search engines will not look at it as duplicate content. If they do see it is this they will not index the webpage and you will not receive any link popularity or inbound links. You also want to make sure that you change the title of the article which you are posting to the webpage but still optimize it by incorporating your primary keywords to the front of the title.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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