A good advertising campaign could produce miracles ensuring that the company's products and services will be the preferred choice of potential consumers. High sales are equivalent to business' growth and success, and for this reason a large portion of a company's annual budget is allocated for advertising and promotional campaigns. Undeniably, a good sales force is a plus factor but it is the effectiveness of a promotional campaign that brings home the bacon.
Television, print and the radio are time tested effective vehicles for advertising. Big companies would usually make use of these type of mediums because it encompasss a wider area of coverage. Television is a technology that most people can not do without. People would turn to television for entertainment as well as information. Did you know that a couch potato is known to stay glued to a TV set for the major part of the day?
Newspapers and magazines are effective communication tools in getting the company's message across to people as is the radio. Radio announcers and broadcasters are personalities that listeners can identify with as they are voices that have provided news, information as well as entertainment over the years.
The downside of these tri-media advertising campaigns are the huge costs involved. This is something that only big ticket companies can usually afford. Because of this, small companies often make use of using promotional products as an alternative option giving them a more cost effective campaign.
Aside from being economic these types of products have the benefit of providing the company with exposure longevity. Unlike tri-media ads that stand the potential of being forgotten by the target audience once the advertisement is aired or published, trendy giveaways will be viewed by the recipient again and again over the course of their lifetime. Every time the product is used, company name recognition will be generated.
Another factor is that they create goodwill. People naturally love to receive gifts. By giving them, a company is assured of customer loyalty through continuous and repeat purchases or use of their services. Because of the goodwill created, customers would recommend the company and its products to other people. This would provide the company with a very effective form of advertising at no cost.
Most companies are aware of the fact that maintaining good relationships with the consumer has to be built and maintained to ascertain permanent patronage. Giving out high impact gifts would cement this relationship as well as build the company image.