Ezine advertising is cost effective … but there are a couple ways you can advertise for free in ezines (AKA newsletters), too. Some, or all, of these options may be available … and be creative, you might come up with more optins … to you if you do not … but if you don 'T ask you can not get a "Yes" so check it out and see.
Do not strictly ignorant on free advertising with ezines … the publisher has to make a living too … but if you can offer a more than fair exchange you could find that you get some good traffic at no cost. Later, as your advertising budget grows, be sure to pay for advertising in any ezine that was gracious enough to give you free ad space. Especially if you got a good benefit from it-either in sales or in building your list.
Do not let "free" be the only determining factor when choosing an ezine! You are still going to want to be sure the newsletter is in your niche of course. Free traffic from an ezine for work-at-home-moms will not benefit your dog training site!