If you are a startup, SEO or Search Engine Optimization might probably be the last thing on your mind! You have enough things to handle and take care of already with the new business. Well, branding and marketing might be at its minimum currently. But, if you are on this route, it’s time to stop, take a break and think! What good are all the efforts you are putting in, if your customers cannot easily ‘find’ you online? It’s going to be really tough to sustain if you aren’t going to do something about your ‘searchability’ online.
Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:
Identify target keywords
The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.
Implement branding efforts
Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.
Focus on content creation
Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.
Commit to social networking
Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.
Install Google Analytics
Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.
There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!
Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.