If you are not advertising online, the question very simply is, why? Why have not you taken advantage of the most powerful advertising medium ever? Why have not you used the viral power of the Internet to extend your reach beyond anything imagined? Why have not you placed your message in the very place where people are looking for you?
It's easy to get comfortable advertising in all the old familiar places: TV, radio, newspapers and magazines. Chances are it's what your agency knows best-old media, old planning. Problem is the audience has eroded and with TiVO, DVR, Web TV, online publications, blogs, text, email your message is not getting through at all if you rely on old media. It is sorely out of touch with today's world.
Make no mistake, the Internet is just gathering a head of steam as the most powerful advertising form ever. With prognosticators guessing that by the early 2014, hand held devices are the way in which most of us will access the Internet, the possibilities are nearly limitless. To reach a mobile audience, with relevant information, at the time they are buying, or at least thinking about it, is a marketing dream come true.
And Internet advertising is efficient. Through contextual and behavioral search marketing, PPC, PPA, mobile marketing and more, the cost to acquire a new customer drops considerably. With the ability to track prospects and study behavior, there is far less waste than the old "spray and pray" method of mass media advertising. The new system is lean and pinpoint targeted. It produces reports with exact numbers and real ROI.
If you want to explode your message across the web, throw in some rich media ad or video with your product placement or content interwoven in some cool way. The consumption of videos continues to grow at an unbelievable pace far surpassing the best guess of industry insiders. And viewers will forward them to friends, family and coworkers rocketing your message to tens of thousands of viewers, literally overnight.
The consuming public wants to hear from you but not in the way they used to. They will not watch ads but prefer to interact with them. They want to be entertained and enlightened.
If you have not committed more of your budget, the question, very simply is why?