Prominent in all AdSense newbie’s mind is money. It’s all about how much they’re going to make and how quickly they’re going to make it. This is the completely wrong approach to take towards AdSense, however, it is useful to know what kind of keywords gets the highest paying ads and what kind of topics are the most profitable.
During the process of planning an AdSense website it is essential to have all the necessary information at hand and it is important to have a good understanding of Google AdSense. AdSense is essentially the most popular Pay-Per-Click (PPC) advertising scheme on the web. By applying through Google you get subject related ads delivered to your site, which make you money a little money every time they are clicked.
So if you are aiming to create a website solely to make money using AdSense it is essential to know which topics are likely to make you the most money. But be warned… knowing this doesn’t necessarily mean that they will make you money but more about this later.
There are many lists on the web displaying some of the highest paid AdSense keywords. Here’s a compilation of some of the best lists showing the highest paying AdSense keywords:
Selling structured settlements – $64.81 (CPC)
Cash for structured settlements – $63.87 (CPC)
Auto insurance quotes Florida – $62.57 (CPC)
Auto insurance quotes California – $57.01 (CPC)
Consolidate school loans – $45.94 (CPC)
Mesothelioma Lawyers – $45.48 (CPC)
Best home equity loans – $45.14 (CPC)
We can see from this list some of the highest paying keywords are highly specific for subject and location. If you have no knowledge of selling structured settlements you are not going to have much success building a website based on the subject. Also it’s highly unlikely that you will get these types of ads anyway, as most of them are only delivered to websites from certain to countries and regions. But the list does give you an indication of the type of keywords that get the highest paying ads.
There’s another list showing the most profitable AdSense topics. These are general topics that get reasonable well paid ads but also gets much more clicks. They are sought after, popular topics that are more likely to get clicked rather than the specific ads of the highest paying keywords. Here’s a list of the most profitable AdSense topics:
Insurance – $17.41(CPC), 49,893(Clicks/Day), $868,645(Cost/Day)
Hotels – $03.52(CPC), 200,636 (Clicks/Day), $706238(Cost/Day)
Films – $02.88(CPC), 183,044(Clicks/Day), $527,166(Cost/Day)
Home – $03.89(CPC), 102,282(Clicks/Day), $397,878(Cost/Day)
Cars – $05.09(CPC), 52,069(Clicks/Day), $265,033(Cost/Day)
Schools – $04.13(CPC), 60,913(Clicks/Day), $251,570(Cost/Day)
Credit – $08.67(CPC), 25,705(Clicks/Day), $222,862(Cost/Day)
Software – $03.23(CPC), 61,259(Clicks/Day), $197,868(Cost/Day)
Mortgage – $13.03(CPC), 12,172(Clicks/Day), $158,601(Cost/Day)
But what can we do with these lists? What do they really tell us?
The lists tells us that some Google AdSense ads pay very well per click but those that pay the most tend to be very specific and specialized. It also tells us that there are more general topics that are more profitable due to their popularity. But what it doesn’t tell you about is the competition within these topics.
Having an idea of the competition is crucial for anyone hoping to make the best out of AdSense. This is because the essence of AdSense success is website traffic. Everyone with a vested interest in a particular topic is vying for every available traffic related to that theme. The more traffic you have going through your site, the more clicks you will get on your AdSense ads.
The problem with the list is that all the topics are already extremely saturated. There’s a lot of competition within the topics for the best keywords and each topic has more than tens of thousands of sites already catering for them.
So even though insurance related sites get on average more than 49,000 clicks per day, these clicks are already shared out among the best established websites. If you decide to make an insurance related site you can only hope to get small amounts of residual traffic going through it. Insufficient amounts to make any decent money using AdSense.
There is a small benefit, however, in having these lists. It is possible through some hard work to pry out some truly lucrative AdSense niche keywords and themes within some of these general topics. If you have the patience, know-how and will you could discover some small gems contained within any one of these, popular general topics.
Knowing the most profitable AdSense topics doesn’t mean that you will necessarily make money off them. It is possible, but extremely difficult to do so. For your site to draw adequate amounts of traffic it has to be unique, brilliant and very well marketed. It would probably have to be based on a niche theme within one of these topics and that would require days, if not weeks of initial research and planning.
To make the most out of AdSense, forget these lists. In many ways they are nothing more than distractions, fueling the profit seeking aspect of an AdSense venture and potentially destroying any possibility of success. The best AdSense sites are those that contain quality content-rich material that are created by passionate webmasters. Not those seeking quick AdSense riches.